Social networking sites help sell. Or at least provide better chances of selling.
The number of US real estate businesses that adopted social media marketing initiatives has doubled from 12 % to 24% in a period of one year, according a study conducted by the Institution of Maryland’s Smith School of Business. These businesses have recognized how social networking sites revolutionized the real estate industry not just by driving traffic but also helping establish connections to new prospects effectively and efficiently. Some of these potential clients may later evolve into buyers.
Here are some of the most important benefits of adopting social network advertising: